Product Demo vs Explainer Vidoe vs Customer Testimonial Video
Introduction
Videos are a versatile marketing tool as you can use them to educate audiences, generate leads, convert customers, showcase product demos, build trust, increase brand awareness, and more. This is why 88% of marketers use videos in their marketing strategy and another 66% who aren’t currently using videos, plan to include them in 2024.
Moreover, technological tools and advancements have made it easier and more cost-effective to create high-quality videos for different marketing campaigns. Today, marketing teams are exploring ways to reach customers through top-notch videos, and are collaborating with popular video production companies for that expert touch.
This trend of using creative video marketing across the entire customer journey has seen impactful results, as marketers vie with each other to convert casual visitors to committed customers. The image below shows how savvy marketers use videos to connect with customers.
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