Top-of-the-Funnel Ideas for 2025

Ah, the top of the funnel: where marketing dreams are born, leads first meet your brand, and curiosity reigns supreme. If you’re planning your 2025 content strategy (which, let’s face it, you should be), it’s time to think big and bold. Two of the sharpest tools in your TOFU toolkit? Explainer videos and newsletter ads.

They’re like the dynamic duo of the marketing world—each powerful on its own, but together, they’re unstoppable. Let’s dive into how these strategies can crush your TOFU game in 2025.

Explainer Videos: The Future of Storytelling

2025 is shaping up to be the year of snackable, engaging, and memorable content. Explainer videos check all those boxes and then some.

• Quick, Clear, and Captivating: People don’t have time to wade through blocks of text anymore. (Honestly, do any of us?) Explainer videos deliver your message in a tight 60–90 seconds, using visuals and storytelling that make even the most complex ideas crystal clear.
• Perfect for the Scroll-Happy Generation: With social media feeds dominated by video, explainer videos help your brand stand out where it matters. A quick scroll turns into a lingering watch, and boom—your audience is hooked.
• SEO Goldmine: Search engines love videos. Embedding one on your site can boost engagement, increase dwell time, and make Google smile upon you (a.k.a. improve your rankings).
• Repurposable Content King: Post it on your website, chop it into smaller clips for Instagram Reels or TikTok, and send it in your email campaigns. One explainer video can fuel your content calendar for weeks.

Newsletter Ads: The Underrated TOFU Star

In 2025, newsletters are experiencing a renaissance. They’re no longer just inbox clutter—they’re highly curated, niche-driven, and packed with value. Advertising in them? Genius.

• Hyper-Targeted Audiences: Whether it’s SaaS marketers, eco-conscious consumers, or avid gardeners, there’s a newsletter for every niche. With the right placement, you can introduce your brand to a pre-engaged, laser-focused audience.
• Trust by Association: Newsletter readers trust the content they receive—after all, they opted in. By advertising in newsletters they already love, you’re borrowing that trust to make a killer first impression.
• Traffic That Converts: With a compelling call-to-action (CTA), newsletter ads drive highly motivated readers straight to your landing page, explainer video, or product demo. No fluff, no distractions—just results.
• Data-Driven Decisions: In 2025, analytics are everything. Newsletter ads give you clean, trackable metrics, so you can refine your approach and boost your ROI with every campaign.

Why Explainer Videos + Newsletter Ads = TOFU Bliss

Individually, explainer videos and newsletter ads are marketing heavyweights. Together, they’re like peanut butter and chocolate—better together. Here’s how the magic happens:

1. The Newsletter Hook: Your ad captures attention and drives traffic with a killer headline and enticing offer.
   (“How This 90-Second Video Changed the Game for [Industry]—Watch Now!”)
2. The Explainer Video Close: Once they click through, your explainer video does the heavy lifting, breaking down your value prop and leaving viewers eager to learn more.
3. A Perfect Feedback Loop: Use insights from your video engagement (watch time, shares) and newsletter ad metrics (click-through rates, conversions) to refine your strategy and keep improving.

2025 TOFU Strategy: Bigger, Better, Smarter

Explainer videos and newsletter ads aren’t just trendy—they’re timeless TOFU tools that evolve with the times. In 2025, they’ll continue to dominate by:

• Delivering clear, engaging content to audiences who crave simplicity.
• Leveraging trusted, niche channels to build authentic relationships.
• Driving measurable results that keep your funnel flowing.

If you’re looking to kickstart your top-of-the-funnel strategy for 2025, start here. With the perfect balance of creative storytelling and targeted reach, explainer videos and newsletter ads will help you capture attention, spark interest, and set the stage for conversion.

The future of TOFU is here—are you ready to make it your best year yet? Contact us to learn how you can.